9 projects

Work

Rebrands, websites and ecommerce programs I led, shaped and built, plus two products I took from idea to launch. Where a number belongs to the whole team, it says so.

  1. Screenshot: Multi-brand Shopify commerce

    01

    · multi-brand Shopify commerce

    Custom kits, filtering and Shopify apps that make complex product systems simple to buy.

    $1.4M incremental revenue · 27 winning tests

  2. Screenshot: Enterprise brand transition

    02

    ·

    Website experience, content migration and paid landing pages through successive acquisitions.

    Brand transition · CMS · paid landing pages

  3. Screenshot: Nonprofit digital ecosystem

    03

    One website for adoption, vet care, fundraising, events and help, redesigned and rebuilt.

    Strategy · UX · design · build · integrations

Products I’ve built

  1. Screenshot: Waypoint, a visual project tracker

    04

    Waypoint

    A live, visual project tracker built into the tools teams already use: Monday.com, Jira, Asana, Notion and more.

    Product strategy · UX/UI · integrations · MCP

  2. Screenshot: Crewtide, field-service scheduling

    05

    Crewtide

    Weekly scheduling and route optimization for recurring field-service teams, from discovery to early access.

    Discovery · product design · route optimization

More projects

  1. 06 → B2B AI rebrand and Webflow system completed in eight weeks. View project
  2. 07 Initial data-security website launched in 14 days. View project
  3. 08 Rebrand, positioning and UX for supply-chain intelligence that sees what open data misses. View project
  4. 09 · local search & AI visibility Local SEO, schema and AI discoverability for a basement waterproofing company. View project

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