Shopify & ecommerce · Michigan
Shopify and ecommerce in Michigan, for stores that have outgrown the theme.
I lead and build ecommerce for brands that sell more than a few simple products: Shopify Plus migrations, custom apps, product finders and the testing that proves what works. I’m based near Ann Arbor and work with brands across Michigan and the US.
Budgeting a store launch? See what a Shopify store costs in 2026
What I can take on
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Shopify and Shopify Plus builds
Custom themes in Liquid, sections your team can actually edit, and launch QA that covers the boring parts.
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Migrations
Moving off another platform, or bringing several stores together? I’ve moved a 20,000+ SKU catalog and a five-brand portfolio onto Shopify.
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Custom apps and complex products
Kits, bundles and configurators built with custom Shopify apps, Functions and cart transforms, so a multi-part system checks out like one product.
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Filtering and product discovery
Shop by color, by project or by size, plus guided finders for catalogs with hundreds of options.
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Experimentation and CRO
Testing as a habit, not a one-off. One program I led produced $1.4M in incremental revenue from 27 winning tests, as a team.
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Ecommerce leadership
Roadmaps, vendor management and one owner for the customer experience, part-time if that fits better.
Proof
$20M+
annual ecommerce revenue under my scope
$1.4M
incremental revenue from 27 winning tests
20,000+
SKUs moved from a legacy platform to Shopify
Revenue and test results are team results.
How engagements usually go
- 01
Audit
Your analytics, theme, apps and checkout. You get a short list of what’s costing you money, in plain language.
- 02
Roadmap
Quick wins first, then bigger builds in order of impact.
- 03
Build and test
Ship it, measure it, keep what wins. Repeat.
- 04
Hand-off or keep going
Documentation your team can use, or ongoing help as the store grows.
Relevant work
All work- · Shopify ecommerce Custom kits, filtering and Shopify apps that make complex product systems simple to buy. View project
- Crewtide Weekly scheduling and route optimization for recurring field-service teams, from discovery to early access. View project
- → Website experience, content migration and paid landing pages through successive acquisitions. View project
From a client
I’ve worked with Erik on a few different projects and each has been a success for our company.
We’ve hired several designers over the past few years, but none brought the same level of communication, collaboration and quality of work that Erik has delivered. I especially appreciated Erik’s process on our first call—he asked questions about our brand, project and goals that pushed us to think critically and directly translated to a high quality deliverable. There’s more than a few reasons we continue to go back to Erik.
Connor KitkoDirector of Product Marketing ·
Near Ann Arbor, working everywhere
I’m in Chelsea, just west of Ann Arbor, and work with ecommerce teams across Michigan and the rest of the US. Most store work happens remotely; local brands get the option of a whiteboard session.
Questions people ask
Do you work on Shopify Plus?
Yes. Most of my recent ecommerce work is on Shopify Plus, including Functions, custom apps and running several brands at once.
Can you work with my existing developer or agency?
Happily. I can lead the experience and strategy while another team builds, or step in hands-on where the team needs it.
What does a Shopify project cost?
Anything from a focused fix to a full replatform. I’ll scope it after a short call and tell you which parts should pay for themselves first.
Do you only work with Michigan brands?
No. I’m near Ann Arbor, and I work with ecommerce teams anywhere in the US.
What if Shopify isn’t the right platform?
Then I’ll say so. I’ve migrated stores off older platforms and would rather recommend the right fit than force one.
Budgeting a store launch? See what a Shopify store costs in 2026
Need a website, not a store? Web design in Ann Arbor
Need someone who can lead the work and get it launched?
contact@erikleavell.com