Erik Leavell

About

Hey, I’m Erik.

I live near Chelsea, Michigan with my wife, two sons and a Chickens and Kunekune pigs, with quail and rabbits in the mix at one point or another.. Outside of work, I’m usually tending to three acres, obsessing over my lawn, keeping chickens, grilling one of our A small, grass-grazing heritage pig breed from New Zealand. steaks on the A ceramic kamado grill. It is green, and it is shaped like an egg. or wrestling with my boys.

I play guitar and keep trying, mostly unsuccessfully, to learn the banjo. I tend to overdo whatever catches my interest; right now it’s coffee, especially Said “way-way-teh-NAHN-go.” A high-altitude coffee region in western Guatemala. from Guatemala. We travel whenever we can, too. Antigua was our latest trip, with Roatán and Okinawa on the horizon.

  1. AntiguaLatest trip
  2. RoatánNext
  3. OkinawaOn the horizon
Erik outside in the snow in a rust-colored jacket and white cap, with a gray barn cat standing on his shoulder.
The barn cat picked the spot.
The Kunekune crew, supervising.
Low and slow on the Big Green Egg.

Career, briefly

I started at 17, co-founding 360icons, an esports tournament business that became Twitch.tv’s first partner. From there, I moved through large-catalog ecommerce, digital marketing, UX and creative direction. Today I lead digital experience work through Codified and The Matchbox.

See the full résumé

  1. Co-Founder & General Manager, Web Operations

    • 2009Co-founded an esports tournament company at 17 and built its PHP/MySQL platform.
    • 2011Selected as Twitch.tv’s first partner; helped pilot its partner program.
    • Grew to 100,000+ subscribers and 5,000 weekly competitors.
    • Ran a single-weekend console tournament for 8,000+ players.
    • Partnered with GameStop, Machinima, Razer and OpTic.

  2. Digital Marketing Specialist

    • 2015Joined a national distributor with a 20,000+ SKU catalog.
    • Migrated the storefront from AspDotNetStorefront to Shopify.
    • Moved a long-established B2B sales operation off printed catalogs.
    • Redesigned inventory tools and automated order intake and follow-up.

  3. Digital Marketing Specialist → Senior UI/UX Designer → Creative Director

    • 2018Promoted to Senior UI/UX Designer.
    • 2020Promoted to Creative Director, leading a design team of up to four.
    • Owned the B2B experience and the consumer-facing 567 lead-gen brand.
    • Helped architect an internal marketing platform in React and Material UI.

  4. Co-Owner & Director, Digital Experience

    • 2021Became co-owner of a small, senior-led consultancy.
    • Led programs for , and .
    • Led cross-functional teams of up to 14.
    • $1.4M in incremental revenue from 27 winning A/B tests over 12 months.

  5. Director of Design (fractional)

    • 2023Joined as fractional Director of Design.
    • Directed website engagements for , and .
    • Oversaw creative systems for paid-media programs up to $10K a month.
    • Built AI into research, prototyping, development, QA and documentation.

  • Board Member & Chair, Web Committee

    • Served on the board of the Esports Trade Association.
    • Chaired its Web Committee.

What I’m listening to

A lot of music, most of the time. This is the playlist.

Open in Spotify

Mom gets the last word

“Erik is very smart, professional, loyal, dedicated, and handsome!!!”

ColleenErik’s Mom

Let’s talk

Send a quick note. It goes straight to my inbox.

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